With recent Google Updates, there is one thing we all can agree on. Moving forward, customer experience will be a key factor in eCommerce SEO. The more you focus on your customer experience, the better your ranking and conversion will be.
Here I am sharing 15 SEO tips for your eCommerce product page that you must follow in 2022. These are the eCommerce SEO tips that focus on bringing traffic and conversion to your store.
If that is something that interests you, let’s get started with the list.
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15 SEO Tips For eCommerce Product Page
1. Experiment With Meta
Meta title and meta description are your first impressions. While optimizing your eCommerce product page SEO, make sure you update your meta tags regularly.
In addition to this, keep a track of the changes, ranking, and conversion all in one list. Over time you’ll know what works for your potential customer.
For eCommerce, most commonly the search intent is to buy the product. So the most commonly used Meta title would start with – “Buy {Your Product Keyword} {Brand Keyword} {Year}”.
While this is a common format, I’ll recommend you to check your competitors and other sellers on the marketplace.
2. Clean Product Title
Unless and until you are selling on a marketplace like Amazon, make sure your title is descriptive, but not a whole description. The goal of the title is to show your customer what the product is in a single phrase.
Here make sure you use the product keyword, the brand of the product, and in the case of apparel the gender or the age for whom the product is.
Do not push in multiple keywords in the title just for eCommerce product page SEO. Rather make it informative and include one or maybe two keywords in the title.
3. Optimize Product Images
After landing on your product page, your product images will surely be one of the first few things that your customer checks out.
According to IIPVAPI, almost 75% of online consumers rely on your product image. So you must optimize your product images well.
Here are a few things you must keep in mind while optimizing your product images for eCommerce:
- All the files should be web optimized or in the format of jpg or jpeg.
- Use multiple product images to showcase your product from all sides.
- You shall use CDN to make your webpage light and make the image load faster.
- Make sure all the images are cropped in the same ratio, to avoid any cumulative shift in the frame
- The product images should be clear with no trace of dust or scratches on them.
In order to improve your customer experience, you can also use an eCommerce product photo editing service to help get your images edited. This will help you save a lot of your time so that you can focus on the creative side of your business and get professionally edited images.
4. Enhance Your Product Description
The next important eCommerce SEO tip for product pages is to focus on your product description. It is a crucial stage where your customer will engage with your product to learn more about it.
So, you have to make sure it is easy for them to do so. Use simple and descriptive language to showcase your products. Also, make sure you make it easy to read through the product description.
Adding bullets, facts and stats can help readers learn more about the product and convince them to buy.
Here you can also use your SEO keyword in order to increase your page keyword density. But still, do not stuff your keywords and put customer experience as your priority.
5. Alt Tags and image description
Image Alt tags and image descriptions are two of the most important eCommerce SEO factors that many forget to understand.
Using high-quality product images along with alt tags and descriptions enhances your visual search abilities.
And in the world where your customers are going through Google images to look for the perfect product, this can help you generate traffic and conversion on your store.
I’d recommend you add keywords in your eCommerce product images alt tag description.
This helps search engines understand your product much better and show you are higher in the results.
If your customer lands on your product page, you must allow them to see through other products as well. Hence, make sure it is easy to move back and forth in your eCommerce.
Using a simple navigation tag will make it easy to track where they are. For example: if someone lands on a shoe page the navigation should be like – Home > Shoe > Men > Air-Jordan-1.
This clearly shows where the customer is, and what other pages can they check out to find the perfect fit.
7. Use the Right Keywords
Keyword research and planning is a very important process in your eCommerce SEO. So, when you choose keywords for your product, find the one that the majority of your audience is using.
The best free tool that you can use for finding the most trending keywords is Google Trends. It is an amazing tool that you can use to compare the trends of the keyword. Here‘s a simple example for you.
Rose Quartz Stone and Rose Quartz crystal are two terms that are very similar in search. But seeing the trend, it is clear that people are using the term Rose Quartz Crystal.
Hence if I have to SEO optimize an eCommerce product page, I’d use Rose quartz crystal for it.
8. Add Common FAQs
While you are optimizing the eCommerce SEO of your product page, it’ll be helpful if you add in FAQs of your product page. FAQs help you answer common questions that your customer might have.
This improves your customer experience and gives you the ability to engage with customers. In addition to this, search engines also appreciate these efforts and often reward your store with a higher ranking.
9. Optimize Page Speed
Page speed is one of the most important ranking factors in eCommerce SEO optimization. Google and every other search engine. It allows your customer to see the desired results, without waiting and that’s something search engines appreciate.
You can make sure your web page loads faster by minimizing the CSS, optimizing your images, and reducing the animation.
For eCommerce, the goal is to make it easy for the customer to understand the product. That is why rather than focusing on animation, try to deliver much value in less time.
10. Re-Audit Your Product Page
Auditing is a crucial part of eCommerce SEO and product page optimization. Moreover, it is a continuous process.
Every week or so, you have to make sure there are no broken links, spammy backlinks, temporary redirects, or any kind of error on the page.
You must keep track of all the SEO updates to keep your eCommerce site health in check. Along with that, also make sure that you are keeping track of all your keyword ranking as well.
Look out for keyword gaps and try to cover them on-page and off-page SEO.
11. Use Right URL
URL is your unique location on the internet. That is why it is very important to use the right keywords in it.
If you are targeting a competitive keyword, I’d suggest you go for a long-tail keyword in the URL. This will help you bring traffic that is easy to convert.
Moreover, once Google finds initial traffic on your site it would start experimenting with your product page on your target keyword as well.
12. Add Relevant Internal Links
Your internal links are the strength that you give to your product page. That is why it is really important to manage your internal links carefully. Pages with high competition need more internal links compared to others.
Also, make sure that each product page is getting at least three internal links. This will ensure better crawling hence making the page important for search engines to rank.
13. Social Sharing
Along with keeping the site health check, you also have to ensure that your product page is shared with your audience on all social channels.
This might not directly influence your SEO but it helps in exposure and initial traffic. It also helps you in content distribution and helps you bring quality traffic to your site.
14. Add Relevant Schemas
Adding relevant schemas makes your page eligible to get features in the snippet box. But for eCommerce, you have to use relevant schemas for your pages.
Some relevant schemas for your product page are the –
- Price Schema
- Video Schema
- Product Schema
- Product Availability Schema
- Reviews and Rating Schema
15. Track Your Competitors
The final eCommerce SEO tip would be to keep track of all your competitors and your ranking against them. If you are optimizing your eCommerce product page, part of your job is to learn what your competitors are doing.
This continuous tracking and learning about the competitors keep your sites updated, resulting in it higher ranking, more traffic, and more conversion.
Conclusion
With these 15 useful SEO tips to optimize your eCommerce product page, you are all set to get a higher ranking for your products. Now be it tracking your competitors or doing keyword research right this list will help you with every single step. For more learnings, stay tuned and have a look at our recent article.
