Is it possible to have a social media platform without paid posts? It is quite similar to what was said about social media networks Facebook, Twitter, and LinkedIn before, in that YouTube also offer businesses and brands the opportunity to advertise.
Your ad will only be charged if someone watches at least 30 seconds or clicks on it. The world’s largest video platform helps you engage with your top audiences.
- Find your audience on YouTube
- Find new customers
- Connect with the right people
- Invest in video advertising.
Topics Covered
6 Types of Advertisements on YouTube.
Non-Skippable Video Ads:
If the viewer wants to view the content they clicked on, they will be forced to watch these advertisements, which are between 15 and 20 seconds long.
In-display ads:
In addition to the video you are watching, YouTube offers suggestions for videos you may want to watch next. There might be a paid video along with those suggestions – this is a Display ad. A 300 x 250 pixel video or a 300 x 60 pixel video should be used.
Bumpers
Video clips that are six seconds long and non-skippable, as well as videos that play before, during, or after the videos.
TrueView ads:
After five seconds, viewers can skip the ads, and you only have to pay if they watch for 30 seconds. Since most people skip ads after 5 seconds (unless they’re spectacular), you’re doing well financially by purchasing them.
There are two kinds of TrueView ads:
- In-Stream ads – those that appear before, during, and after the video
- Discovery ads – those that appear on YouTube’s front page, on the Watch page, and in the SERPs. The most common YouTube ads are TrueView ads.
Overlay ads:
In videos, you can see these banners at the bottom, but you can hide them by clicking on the cross icon in the upper right corner. It is recommended that the banners be 468 pixels by 60 pixels or 728 pixels by 90 pixels in size.
Sponsored cards:
Last but not least, there are those little cards with a CTA that occasionally appear when you are watching videos, but that automates their disappearance after a while (unless you click the cross on the right upper corner before). Those cards can have various dimensions.
