In the current e-commerce landscape, customers expect a seamless online shopping experience. They prefer a convenient checkout, fast delivery and even attractive packaging. Yes, packaging can play a significant role in defining a brand. Not only does it create excitement and suspense, but also it can enhance customer loyalty. It shows that a company cares about its patrons and the experience they have with their products. Read on to learn more about relationship between customer loyalty and online order packaging.
Packaging that is specific to a brand can help it make a strong first impression. Not only does personalization delight customers, but also it can make them feel appreciated and valued. Moreover, attractive packaging stands out against traditional, brown boxes, which makes them easier for customers to spot. This can even help give a company an edge over their competition. What’s more, about half of all patrons are likely to make another order if a company provides attractive packaging.
A great way to personalize online order packing is by including a handwritten thank-you note. This enables a company to express its gratitude to patrons for their order. Additionally, a handwritten note is a personal touch that can improve the customer experience and create an emotional connection. Unique message ideas include book or movie quotes and motivational messages.
Other fun add-ins are free samples, which let customers try existing and new products risk free. Free samples get patrons excited and can boost the chances of them making another purchase. They may even buy the full-size of the sample with their next order.
Appealing online order packaging can be a great marketing tactic to boost customer loyalty and even drive sales. To learn more about the relationship between customer loyalty and online order packaging, see the accompanying resource.
Infographic created by Chicago Tag & Label, a custom label printing company