Google products are essential to almost any business or organization that wants to succeed in today’s digital landscape. Whether you’re just getting started and figuring out how to use Google tools, or you’ve been using them for a while and would like some new ideas on how to implement them effectively, this article has everything you need to know about Google products and their potential as sales drivers.
This post will cover most often over 100 Google products that can help your business drive sales. We’ll take a look at the most popular Google services, discuss the benefits of each one, and share case studies of businesses that have had success with each product.
Topics Covered
Google Analytics
Google Analytics is one of the most powerful Google products for businesses. It provides information about your website and how people are interacting with it. It can tell you what pages are driving the most traffic to your site, which pages people spend the most time on, where they came from before they got to your site, and more.
This information is invaluable in terms of understanding your audience and optimizing the content on your site to meet their needs. You can use Google Analytics to find out which ads or social media posts work best with your audience. You can also use it to measure how well different marketing efforts drive conversions or how well certain keywords perform in search engine optimization (SEO).
Google Ads (Adwords)
Google Ads is an online advertising platform that allows businesses to create and display ads through the Google AdWords program. The ads are shown on various websites, video platforms, in apps, and on Google’s own search results. It helps companies increase their visibility and gain more leads, among other benefits.
There are many Google products that can help drive sales for your business. Google ads is one of the most popular and cost-effective Google products. It is a pay-per-click (PPC) advertising service from Google that’s used to drive traffic to websites and apps.
For example, if you own a restaurant chain, you might use Google Ads to target people searching for “restaurants near me” or “live music venues.” The way this works is that when someone clicks on your ad, they get directed straight to your website or app.
This could be just one click away from giving you a sale! One of the best things about Google Ads is that it’s customizable so you can set a budget and only pay when someone clicks on your ad. You don’t want to spend money on an ad that doesn’t convert into sales– Google Ads helps you avoid this problem by only charging you when someone clicks on your ad.
Case Study: 4 Ways Your Business Can Use Google Adwords A company called Minus33 uses Adwords to advertise their clothing line to people who have shown interest in cold weather clothing or winter gear within a certain radius. They saw an 80% increase in conversions with this campaign because it was more relevant than their more general campaigns.
Google Apps
Google Apps is the latest suite of collaboration tools from the search engine giant. The tools can be used for email, group chat, video meetings, document collaboration and more. In addition to these core features, Google Apps includes a variety of extra features like G Suite’s new Hangouts Chat tool or Gmail’s Smart Reply feature.
Google Double Click
Google Double Click is one of the most efficient and effective ways to advertise your business. It can be used to help you connect with potential customers and show them what you have to offer. It can also prove to be a more cost-effective option compared to other advertising methods, such as TV commercials or billboard ads.
Google Double Click lets you choose the specific audience that you want your ads shown to. This is done via demographic targeting and geographic targeting features which allows for a more targeted approach than traditional advertising methods.
There are three main types of advertising that are offered through Google Double Click:
- Display Advertising – Target website users based on their web browsing habits, demographics, and interests so they see your ad
- Video Advertising – Reach users who use YouTube, Gmail, or watch videos on other sites and apps
- Mobile Advertising – Reach app users in the Google Display Network using various formats such as video, native display ads, and banners If your company has had success with Google Double Click in the past, there’s no reason why it won’t work for you in the future!
Google Docs and productivity tools
Google Docs is one of the most popular Google products for businesses. It’s a free program that allows users to create and edit documents, spreadsheets, and presentations online or offline. It’s an excellent productivity tool for those with limited access to expensive software.
For example, teachers can use Google Docs to create lesson plans, students can submit assignments digitally, and business owners can collaborate with employees on projects. The ability to work collaboratively increases efficiency and saves time on tasks like editing documents and managing edits. Users have access to many features such as chat, voice chat, video chat, polls, comments, drawing tools, interactive whiteboards (iPad integration), real-time co-authoring of documents (up to 10 people), spell checker, grammar checker and much more.
Google Domains
Google Domains is a domain registration and management service that offers fast, simple, and affordable solutions for businesses of all sizes. Google Domains makes it easy to buy the perfect domain for your needs, whether you’re just getting started or you’re looking for a new home for your business.
Google Domains takes the hard work out of buying and managing domains. With Google Domains, you can find your perfect domain in minutes with our Domain Finder tool, purchase domains on the spot with any major credit card (in under 10 seconds), and manage all of your domains from one central dashboard.
Plus, when you register your domain through Google Domains, you’ll have free access to the WHOIS privacy protection service! Benefits:
- Reduced time spent finding a suitable domain
- Free WHOIS privacy protection service
- Access to advanced SEO tools
- You can find out how popular your chosen domain name is before purchasing it
Google Drive
Google Drive is a virtual file storage service that allows you to save any type of file and access it from anywhere. Google Drive is one of the primary ways that businesses can store documents, images, and videos for their team members to access. The benefits of Google Drive are obvious- it keeps everything in one place, making collaboration easy and accessible.
Google Hangouts and Meetings
Google Hangouts is Google’s video chat service. It can be used for both personal and business purposes and has the potential to save your company a lot of money, especially when it comes to travel and face-to-face meetings.
The big benefit of this service is the convenience of being able to conduct a meeting while sitting in front of your computer. You can invite up to 10 people from all over the world to join your meeting, making it a very cost-effective way for teams spread out across different geographical locations to work together on projects.
There are many ways that you can use this application for both personal and professional purposes, such as:
- Conducting an interview with someone who lives in another city–this will help you avoid any expensive travel costs
- Hosting a brainstorming session with employees who don’t have time in their schedule or budget for travel
- Creating an online course, which allows students to participate without having to leave their homes.
Email marketing is one of the most effective ways to generate sales for your business, and Gmail is a free tool that makes it easier than ever to send campaigns. Gmail integrates with several other Google products, like Google Drive, Google Docs and Google Calendar.
Easily attach documents or spreadsheets from your account to an email campaign, schedule a meeting on your calendar or start writing a document from an email all within the Gmail interface. The app also includes analytics that provide insight into who is opening and clicking on your emails. With these insights you can adjust your strategy and content in order to maximize conversion rates.
Final Words
There are tons of Google products that can help your businesses drive sales, but these are the ones we see mentioned most often. If you’re looking for new ways to grow your business and improve your marketing strategies, this list is the perfect place to start!
