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How To Measure Your Blog Traffic Using Google Analytics – An Ultimate Guide

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Traffic is an important metric to determine the blog success of your website. Being a successful blogger remains hard and everyone spends plenty of hours perfecting their blog design. Success comes to your website whenever regular monitoring occurs. So, Google makes your effort easy by providing analytics tools to measure your blog metric. With the Google Analytics tool, you can rely on the performance data of your blog to develop your blog success.

Tracking your blog performance frequently allows you to sort the content that performs well. Why track your blog traffic? Instead of flying blind on your blog content, you can know the marketing strategy to gain success with your blog with Google Analytics. If you want to find the success of your blog, you need the metric to write attractive content. 

Before measuring your blog traffic with Google Analytics, let us know some basics of the tool to understand easier.

What is Google Analytics?

Google Analytics is nothing but a tool to measure your website’s performance. It helps the website owners to know about the inner working of the website, and find the wealth of your website content.

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Using the Google Analytics tool, you can find the bounce rate, the average traffic of your website, user demographics, and the duration of a person staying on a particular page. As a result, GA (Google Analytics) is a perfect tool to use and maintain your website.

Is Google Analytics Free?

Google Analytics has both free and paid versions. All the small businesses will likely hit for the free version since it provides enough features to know the website’s performance. But some enterprise businesses will upgrade it to use the following extra features:

  • Get attribution modeling with advanced funnel reports
  • Pageviews, metrics, and dimensions per page
  • Gather unsampled and unlimited data of your blog performance

Initially, using Google analytics for free is enough to track your blog performance where you will get all the necessary metrics to determine your traffic. 

How To Track Your Blog Traffic With GA?

Generally, Google Analytics allows you to gain massive data of how users interact with your blog. There are multiple ways to track your blog’s traffic but GA will be a perfect one to get all the metrics to improve blog performance. The success of the blog not only depends on the traffic but needs other data that add context to your blog.

For example, if you measure only the traffic, a post having 1k+ visits may seem like your blog is successful, but what happens if they leave your blog within 15 seconds? Does that mean success? No, your goal is not just a person visiting your loading site. The visitors need to perform some action leading to the increase in ROI. 

So, to find the blog traffic, know the below five metrics in Google Analytics to track your blog performance.

1. Pageviews

As your blog traffic is an essential factor to land your website on success, you need to know some new metrics to track your blog performance. Generally, in Google Analytics, traffic is known as the pageviews indicating the number of times a person visits your blog.

In Google Analytics, you have two options to know your pageview. One is to log in to the Google Analytics tool and tap on Behavior -> Site Content -> All pages to see the views of each page on your site. In addition to the product page, landing page, etc., it shows the metric of all your blogs. Therefore, earning more quality backlinks for your site increases the page views and results in huge traffic. 

If you have all your blogs in a subfolder, then get a report by choosing Behavior -> Site Content -> Content Drill down, and choose the required folder to get the concern report. In the report, you will have two columns one is the Pageviews, where you will get the total number of times the user visits your page, and the other is the Unique Pageviews, where you will get the number of views for a particular page by unique visitors.

2.  Determine Average Time

Finding the average time spent on the page is important to determine your blog’s success. The average time spent on a page by the visitor, also known as the dwell time, allows you to find whether the visitor reads your blog posts or not. For example, if it takes about 21 minutes to read a blog, Google analytics considers the average time on that page as one minute. Know the dwell time of your page by following the steps done for page views. You will get the average time spent on a page from the report you get for pageviews.

To increase the average time spent on a page, consider the following factors,

  • An enticing introduction for your blog
  • Heading with the right keyword
  • Good content quality
  • Avoid distractions on your page
  • Increase the loading speed of your page

Get the majority of visitors by creating attractive content and gaining great blog traffic.

3. Average Page Visits Per Session

The average number of pages per session in Google Analytics is the number of pages a person clicks on your site during their visit. In this, you will get the metric for your overall website, but as a blogger, you need to find the additional pages your visitor tends to enter via your blog post. 

Get the above data in Google Analytics by selecting Behavior -> Site content -> Landing pages. After that, you will get a report showing the pages that your visitor viewed first once visiting your site. In addition, get other metrics like bounce rate, pages per session, and the duration in the same report.

If you find your blog having low page visits per session, it is essential to build a higher number of internal links to direct the visitors to various content on your website. 

4. Returning Visitors

Strong and consistent content for your blog provides a way to create authority for your website and helps to stay top of the minds of your prospects. If your content quality is at peak, the visitors will be more likely to recommend you for audiences, and probably you will be the solution for those visitors when the need arises for them. Then, it becomes simple to gain more traffic from organic visitors.

So, the metric of returning visitors is important to measure your blog success. The returning visitors is the number of people returning again to your site for reading the specific blog. If you find people spending a lot of time reading your blog, then it is a great sign of success for your blog. To know the metric of returning visitors, tap on Behavior -> Site Content -> All Pages. Then select the Secondary dimension and choose the User type. It lets you add another column to list the type of visitors (whether returning or the new one) for your page.

5. Conversion Rate

In Google Analytics, the goal refers to the action taken by the visitor after reading your blog, which may be signing up your site, filling the contact form, or purchasing your product. The Goal conversion rate in Google Analytics provides the percentage of visitors taking an action after viewing your specific blog. It becomes the most important metric to track your blog success.

Before monitoring your conversion rate, it is essential to set the goal in Google Analytics. After that, you can move on by selecting Behavior -> Site content -> Landing pages. Then you will find the Goal conversion rate column for each of your posts. If you want to gain a Goal conversion rate, you need to write an attractive topic to drive traffic for your post.

Wrapping Up

Finally, Google Analytics allows you to make an editorial decision for your blog that impacts your sales conversion. As a blogger, it is necessary to know all the metrics of your blog performance to gain the best result in the future. With the above metrics, use Google Analytics to improve your blog traffic widely and attain great success.

Professional with a strong background in digital marketing channels, including SEO, SEM, SMO, and PPC - Google ads, FB ads, LinkedIn ads & Bing ads to generate leads and traffic...

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