The Importance of Voice Search For Marketers: What You Need To Know
Voice search is becoming increasingly popular among users. It’s now the second most frequently used digital search engine with an average of 200 million voice searches performed daily in the U.S., according to Statista.
Voice search is also predicted to grow further, reaching 66% of mobile search by 2021 and becoming a useful tool for users in many situations.
So marketers need to consider voice search as part of their digital strategy because it’s just the beginning of voice-first interfaces.
Voice search is not only a trend — it’s here to stay. As more consumers use voice assistants on their phones, smart speakers and other devices, brands that market themselves effectively will see growth in response.
Infographic by MDG Advertising