Instagram Marketing

Right Time To Post On Instagram To Get Maximum Engagement

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We are all aware that social media algorithms love recent content and will assess how well your content performs once it has been published. You are more likely to receive more impressions if a lot of people interact with your content.  Thus, one element of organic social media growth that every marketer needs to master is timing.

Timing is important when it comes to social media. Twitter, Facebook, Snapchat and Instagram are all designed to be public to the world, and thus the same post can be heard from different locations and times. This also means that it is important to choose a time that suits the user. The internet has become the primary medium of communication in many social networks, and this means that a creative, engaging, personalised and personalised approach is needed when it comes to posting.

Posting schedules on Instagram can be very challenging because there are so many factors to take into account, including the algorithm, post kinds, time zones, and user traffic. Because of this, it is necessary to crack the science behind success for your Instagram account. This article will examine Instagram in greater detail and determine when to post for the most engagement.

Is There A Best Time To Post On Instagram?

Despite several types of research by marketing whizzes, no one has been able to figure out the ideal time to post on social media or Instagram particularly. This is mainly because every brand has its own unique spot on Instagram. Since each of them caters to a distinguished set of audiences, no standard time to post can be generalised to every account. However, as an Instagrammers, you use certain best practices to achieve fantastic outcomes across the board.

Posting when your followers are online is essential because the Instagram algorithm gives preference to recency. In other words, a recent post will appear higher on the newsfeed than an older one if everything else is equal. After timing, recency is one of the best ways to gain the maxim engagement on Instagram.

Some Key Learnings By Instagram

Mosseri elaborated on the relationship between publishing times and ranking in an instructional video from June 2021, highlighting the fact that Instagram is built to order posts according to how users utilise the Feed, Stories, Explore, and Reels on the app. The following information concerning Instagram’s algorithm and the ideal time to post on the social media platform is based on his explanations:

  1. One of the most significant indications the algorithm takes into account when prioritising items on a user’s Feed is “Time of publishing.”
  2. On Explore, the system detects indicators like that as the quantity and speed of likes, comments, and shares, and saves for a post.
  3. The algorithm of reels emphasizes reels that have received more likes, comments, and preferences.

When Is The Best Time To Post On Instagram?

We discovered that during midweek and during working hours, Instagram users are most inclined to interact with posts. That makes sense; it’s the ideal opportunity to take a break from work or school and scroll. (And enjoying. adding comments.)

Weekends often have low interest and are the worst days to post. We speculate that this is due to people spending more time in the real world than on Instagram. Do you intend to post more often than once a week? Here is a list of the ideal Instagram posting hours for each day of the week.

Monday3.15 PM and 7.30 PM
Tuesday11.30 AM and 1.30 PM
Wednesday4.30 PM and 5.30 PM
Thursday6.30 PM and 9.30 PM
Friday2.30 PM and 10.30 PM
Saturday8.30 PM and 4.30 AM
Sunday5.30 PM and 2.00 AM

Since almost everyone in India works from 9.00 AM to 2:00 PM on a regular basis, lunch and tea breaks typically occur at roughly 2:00 PM and 4.30 PM, respectively. This allows individuals adequate time to browse their Instagram feeds, which increases views and likes.

Things To Take Care Of While Posting On Instagram

  1. Plan your post before time

Utilize a spreadsheet and schedule your posts after you know when your Instagram audience is online. Even if you may need to adjust your posting schedule from time to time depending on how active your target audience is, using a methodical approach to plan your posts looks like the best course of action.

  1. Know when your audience is online

You have to use the analytical tools to determine when your audience is online. If you are targeting a certain group of audience, then you need to know around what time most of them are scrolling through Instagram.

  1. Review your top-performing posts

Even a week after they are posted, keep an eye on your posts. Mark the views and likes you receive for a certain post, then choose the ones that have received the most of each.  By doing this, you’ll be one step closer to understanding when to post on Instagram in India. Based on your historical performance you can alter your schedule for the next week’s posts.

  1. Track, analyze, and adjust

Taking out time to understand and analyze the performance of your posts and reels is one of the crucial ways to plan the Instagram game of your brand. Every once in a while there is a new trend on Instagram and people change their activity accordingly. Review your results and make adjustments accordingly to yield better outcomes in future.

  1. Be consistent

You can not expect to see increased likes, comments and engagement a few hours after posting. Being consistent with your scheduled plan will definitely reap the full rewards over time. Once your audience starts seeing your content on their feed now and then, they will definitely become more engaged with it. Constantly putting yourself out there and making efforts definitely helps you build a stronger relationship with your audience.

Final Word

Although it is crucial, posting at the appropriate time isn’t the only factor that contributes to the growth of your account. Focus on establishing a sound plan, uploading frequently, and posting more videos because the Instagram algorithm now prefers those over still photographs if you want to hasten your growth. You can make this process smooth and easier by hiring an experienced freelancer to handle your social media marketing. 

Hetvi works as a Product Associate at - Online Invoice Generator & India's most powerful platform for freelancer's growth. She has worked for some renowned companies as a Brand and Digital marketing associate.

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