SEO

SEO: What is it? and Why is it so important?

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The importance of Search Engine Optimization (SEO) has increased dramatically in recent years. It is essential that all web owners understand what the true meaning of SEO is and how it can provide opportunities for their businesses.

There are a number of rules that website or blog owners can follow to optimize their properties for search engine optimization, and therefore improve their keywords ranking on search engines (SERP)

In addition to improving their websites’ usability, speed, and ease of navigation, SEO is an effective way of improving the quality of their websites. The entire process has several guidelines, stages, and controls to follow, so it can also be considered as a framework.

Google’s “Search Engine Optimization Starter Guide” is highly recommended.

SEO: Why is it so important?

The importance of SEO today is greater than ever before in a competitive market. There are millions of users per day using search engines looking for solutions to their problems or answers to their questions. You can use SEO to attract new customers, grow your business, and meet business goals if you have a website, blog, or online store.

5 reason why search engine optimization is important is

  1. In most cases, people choose one of the top 3 or 5 suggestions on the search engine results page (SERP) so if you want to attract more visitors to your site or customers, you need to rank high.
  2. The website’s trust level is increased when it ranks high for keywords the user searches for and appears in the top positions for the keywords the user searches for
  3. Your website’s social promotion is also enhanced by SEO. People who find your website through Google or Bing are more likely to share it on LinkedIn, Facebook, Instagram, Twitter, or another social media channel.
  4. For a big website to run smoothly, SEO is also crucial. Multi-author websites can benefit both directly and indirectly from SEO. Having a common framework (checklists) to use to publish content on the site is an indirect benefit, and their direct benefit is an increase in organic traffic.
  5. SEO can put you ahead of the competition. When two websites sell the same products or services, the one that ranks higher in search engine results has a greater chance of acquiring more customers and making more sales.

Professional with a strong background in digital marketing channels, including SEO, SEM, SMO, and PPC - Google ads, FB ads, LinkedIn ads & Bing ads to generate leads and traffic...

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