White label SEO services are an emerging trend that has been gaining popularity. It is one of the more powerful, affordable, and effective ways to increase the rankings in organic searches.
With white label SEO, your clients don’t have to worry about getting more traffic and converting more leads.
With white labeling, you’ll handle everything, including your client’s websites, content promotion, and social media. However, implementing this process can be challenging for many agencies that don’t know how to get started properly.
In this guide, we’ll cover everything you need to know about white label SEO: what it is, how it works, why it’s essential, and what strategies you need to get started.
Topics Covered
What is White Labeling?
“White Labeling” refers to selling something you don’t make but buy from another company for a lower price.
It is also known as “reselling” because it involves selling someone else’s products or services. Instead of creating anything new, you sell what someone else has already made under your name.
What is White Label SEO?
White label SEO is a type of solution specially created for digital agencies. The idea is to provide digital agencies with the services they need to manage their client’s websites and deliver results.
It allows you to target specific audiences with tailored content. This means that instead of targeting everyone in the WordPress industry (impossible), you can focus on people specifically interested in what you offer, like On-page SEO, Off-page SEO, and technical SEO.
This can be tricky if you’re trying to do the whole marketing simultaneously. There are many moving parts involved in content marketing—keyword research, outreach automation, website optimization, link building, and much more.
Why Should Marketing Agencies Offer White Label SEO?
White label SEO is a great solution to get more out of your existing digital marketing agency.
1. Reach A Wider Audience
A white label SEO agency is an excellent way to extend the reach and gain more clients. It allows you to offer your services to small agencies without breaking down the features of your service. This can also benefit companies that want to provide services through multiple channels or those with various brands under one umbrella.
By offering white label SEO services, you can help clients who cannot afford a full-time in-house SEO department because they’re not large enough or don’t have the budget.
2. Make Profit
The most significant benefit of white label SEO is that it allows marketing agencies to profit from their work. If a client pays you directly, then that’s great! But what if they don’t? If they pay through another channel (e.g., Google AdWords), your agency doesn’t get paid enough.
This is where white label SEO comes into play — you can generate more revenues by working directly with WordPress agencies rather than earning a profit on individual projects for your clients.
3. Build Your Expertise in SEO
Another reason marketing agencies should offer white label SEO services is that it enables them to build their expertise in search engine optimization. When you work on your client’s behalf, you will have time to learn about all aspects of SEO, from keyword research and content creation to link building and social media optimization. This way, you can stay up-to-date with the latest trends in this field, which can help you improve your skillset and make your employees more valuable than ever!
What Services Do White Label SEO Agencies Offer?
1. Keyword research
White label SEO agencies typically offer keyword research as their primary service. Their team analyzes the competitor’s websites and comes up with a list of keywords that can be used on the website.
2. On-page SEO
White label SEO services often include on-page optimization as part of their white label SEO. This involves addressing issues such as duplicate content, broken links, duplicate titles, spelling mistakes, and more. They also work with internal and external teams to ensure the site is user-friendly and easy to navigate.
3. Off-page SEO
It refers to all how Google spiders a website. Off-page optimization is one of the most important aspects of any successful SEO campaign because it helps you to rank higher in search engines and increase traffic to the website. It includes directing traffic from forums, influencer outreach, guest position, and social media.
4. Technical SEO
White label SEOs also offer technical optimization, including HTML, CSS, and JavaScript coding, server software configuration, and security. This service is very beneficial to small businesses that don’t have IT or web development knowledge or experience.
5. Content Strategy
Content Strategy is the process of planning and creating content to improve the visibility of a website. It includes creating a solid content strategy by analyzing the business goals, objectives, industry trends, audience, and competitors. Overall it’s building an effective plan to get your website more traffic, leads, and sales.
6. PPC Ads
PPC stands for “pay-per-click”. It’s the process of advertising products or services on Google or other search engines. White label agencies set up campaigns, identify the keywords ideal for the business and then create the ads themselves. They also create relevant landing pages for each keyword they choose and ensure they are optimized for high click-through rates (CTR).
Closing thoughts
We have covered every aspect of the white label SEO market in this comprehensive guide. The sheer number of companies offering this service can be overwhelming, making it difficult to make a final decision. But, looking to set yourself apart from the crowd and attract new clients and revenue streams, offering white label SEO could help fill a crucial gap. It’s just one way of doing so. Our goal is to help you narrow your search and make a thoughtful decision about where to start your agency.
