YouTube Marketing

Things to Know Before You Publish Your First YouTube Video

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Are you starting out as a YouT uber?

Or are you considering YouTube to be a part of your career?

Then you are reading the correct blog.

YouTube has a quarter of the world’s population daily visitors and there are more than 51 million creators on YouTube. As a matter of fact, Youtube has become one of the most popular marketing tools for businesses as well as creators.

Youtube is eminent because it is directly monetizable. You do not need to collaborate with brands to earn money; once you cross the threshold of 1000 subscribers and 4000 watch hours, you are eligible to get paid by YouTube.

Apart from the monetization threshold, there are a lot of points you need to remember before starting out on Youtube.

Here’s what you need to know before you publish your first video.

  1. Add a custom thumbnail
  2. Add a catchy title.
  3. Create high-quality videos
  4. Add descriptive tags
  5. Embed your youtube to your website
  6. Use end cards

Add a customized thumbnail

Youtube thumbnail is a cover image of your video. It can be a quick snapshot of your video. This helps the viewers to decide whether to click on the thumbnail and watch your videos or not.

This indicates that a thumbnail is a deciding factor in the popularity of your videos.

Therefore it is highly recommended to add a  customized thumbnail to your videos.

You can use a hook in the thumbnail. This will create excitement among the potential viewers to click on the video.

To attract more viewers you can use the BOGY formula to create a thumbnail of your videos.

BOGY stands for Blue, Orange, Green, and Yellow. You can use these colors while creating the thumbnail.

Add a catchy title

When it comes to deciding the title of your video, it should align with the content you are providing and should not be misleading to the videos. You can follow these tips to decide on the title of your videos.

  • You should always keep your titles short and simple.
  • You can also use emotional adjectives to catch the attention of the viewers.
  • Use trigger words like How, when, and why.

Create high-quality videos

Creating good content comes first. If your content is not good enough, no matter how catchy the title or thumbnail you make, your videos will not fetch views.

Once you have decided to make YouTube videos and have chosen your niche, the next step is to create high-quality videos. If you are just starting out and have a tight budget, you need to have a strategy first.

The second step is to create a script for your videos. A ready-to-use video script will be helpful for you while creating your videos.

The next step is to choose an easy video editor as it will reduce your workload by half. This will also help you to save time.

Add Descriptive Tags

Tags are the keywords that help your potential viewers to find your video. Try to create unique descriptions for each video. If you use the same description, it will be difficult for Google to translate your content. Make sure the content you post matches the description. You can also use a focus keyword in your description.

Include a call to action in your description.

Embed Your Youtube to your Website

If you are a  website owner and planning to debut on youtube, I have a plan for you. You can embed YouTube widget on website. This will help you to engage your visitors for a longer time. As it will provide them with enough content to engage with your website. This will help you to reduce the bounce rate of your website.

Even if you do not have a website, you can create a website as it will help you to promote your youtube videos. As a matter of fact, embedding YouTube videos on your website will work both ways. It will increase the traffic and also create a seamless bridge between your website and the Youtube channel.

To make this process the easiest, you can use a social media aggregator tool. These tools will help you to embed Youtube videos without having to do much. They also let you customize your youtube video widgets. This will make your website even more visually appealing.

Use end cards

End Card is yet another amazing feature of Youtube that encourages people to watch more videos from your channel. End cards are also known as end screens. These screens are placed at the end of your videos. This lets your viewers know about your other videos and encourages them to watch more of your videos.

Conclusion

These are the six tips that you need to know before posting your videos on Youtube.

Youtube is an essential asset that you need to have in your marketing arsenal. Even as a creator, you can easily incorporate these tips into your video strategies.

Professional with a strong background in digital marketing channels, including SEO, SEM, SMO, and PPC - Google ads, FB ads, LinkedIn ads & Bing ads to generate leads and traffic...

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