Organic traffic is the cost-effective way to run an eCommerce store successfully. It helps to beat the competition and deliver long-term results in lieu of paid ads and social media marketing. However, a robust SEO (search engine optimization) strategy is needed to place your eCommerce website on the top of SERP (search engine result pages) and increase the number of clicks.
According to the eCommerce SEO experts, the best SEO practices will improve the user experience, eventually generating more sales to your online shop.
If you are familiar with digital marketing and SEO, you’ve heard that “organic traffic is the best traffic” at least one million times. You’ve also heard a hundred times that it’s not as simple as throwing money at it—you need to work on your organic search strategy. But where do you start?
You can start by checking out our Top 10 Tips To Improve Your eCommerce SEO Strategy In 2022, which will give you a starting point for creating a more effective and efficient organic search that drives results for your business.
- Optimized For Mobile Experiences
Mobile-friendly eCommerce websites have a massive advantage over those that are not mobile-friendly. As more and more of your customers use their smartphones as their primary way to shop, eCommerce sites that are not optimized for mobile shopping will lose business. In addition, search engines rank mobile-friendly sites higher than non-mobile-friendly ones, so not being mobile-friendly can also hurt your SEO rankings.
- Put Quality Content On Your eCommerce Website
The sites with reliable and unique content ranked higher on search engine results pages (SERPs). The more quality content you have, the better chance you can rank for keywords related to your niche. On top of that, writing content for your product pages can help you get more sales from people who find your site after clicking through from an organic search result page. A good eCommerce SEO strategy always includes writing quality content to increase traffic and sales.
- Optimize Images
Images are a necessary part of any eCommerce website. They give your customers an idea of what they can expect when purchasing a product. However, you can still optimize your images for SEO. Make sure that you name the image with keywords and include meta descriptions. You can even add alt text to the images so that Google’s crawlers index them correctly.
- Enable Canonical tags
Canonical tags are used to tell Google’s crawlers which version of a web page should be indexed. This is especially useful if you have multiple variations of the same web page, such as one for desktop and one for mobile.
Using canonical tags is an effective way for eCommerce websites to share products across multiple categories or URLs without being penalized for duplicate content. In addition, by using canonical tags on the pages that have the same content, you can help Google understand which page is more important and should rank higher in search results.
- Increase Customer Reviews
Reviews are great for SEO because they increase your click-through rate (CTR) and keep customers on your site longer. Reviews also help generate more sales as well as backlinks to your website.
Including customer review sections on all your product pages so people can share their real experiences with your products or services. This will not only help you build trust but also enhance conversions by alluring new customers who need similar solutions.
- Boost Speed Of Your Website
In this competitive era, websites should load instantly on mobile, laptops, or other devices. You might be wondering how it is possible. Well, you can speed up page load times through the use of compressed images, browser caching, and so on. Every second counts when it comes to page load times because even a delay in a few seconds can translate into lost sales. As per the eCommerce SEO experts, websites that load in under five seconds have higher conversion rates than those that take longer to load. Also, search engines rank high those eCommerce websites that upload quickly.
- Establish A Link-Earning Strategy
Boosting SEO can be done through either link earning or link building. The former is done by creating such helpful content that other sites will want to link to yours; link building is when you proactively try to build links from other sites back to your website. Both are effective ways of boosting SEO, but it might be easier to focus on link earning first before moving on to link building if you’re just starting out.
- Switch To HTTPS
HTTPS is no longer optional for eCommerce websites. In fact, Google Chrome recently upgraded its security warning from an HTTP site from “Not Secure” to “Dangerous.” If you don’t have an SSL certificate installed on your site, visitors will be scared away before seeing your products. It also slightly boosts your search engine rankings because Google considers it a ranking signal. If you’re still using HTTP, it’s time to make the
- Cleanup Broken Links
Broken links are bad for both search engine rankings and user experience. Since Google can’t follow broken links, they won’t pass any link juice to other pages. Your website will also become a dangerous place to visit if users click on broken links that could be malicious or lead to malware. Therefore, it’s essential to check your website regularly for broken links and fix them as soon as possible.
Growing organic traffic is not a cup of tea, but it is not impossible simultaneously. Following the best SEO practices and assistance of an eCommerce SEO expert can attract significant customers to your online shop without spending too much money.